WHO IS GALLERIST? A MYSTERIOUS NEW PLAYER IN ART E-COMMERCE
By BRIAN BOUCHER
Gallerist.com, a startup company based in New York's West Village, is quietly joining the battle for art world market share among websites like art.sy and paddle8, partnering with art fairs including NADA and Volta.
The company launched in March with no fanfare or even an announcement to the press. It has engaged New York-based publicist Nadine Johnson. Through Johnson's office, the founder and CEO, Dogan Perese, offered A.i.A. an e-mail interview.
Sources estimated that Gallerist has a staff of eight to 10, and indicated that Perese is CEO; Ken Tyburski, one of the owners of New York's DCKT Gallery, is working with the company as liaison to art galleries; and curator/critic David Hunt is also affiliated.
Chris Byrne, art dealer and co-founder of the Dallas Art Fair, told A.i.A., "I was a consultant for an e-commerce company in the '90s. Some people were plainly in it for the venture capital. It was surprising how few of them were familiar with the content they were marketing. But with Dogan and David you felt like they were coming at it from the inside."